Is Paris Hilton a famewhore-savant?

The story:
Paris Hilton forgot the name of her new video game at the official launch. (OR: Did she do it on purpose knowing that everyone would be talking about it, and therefore promoting her new game?)

Image via IDLYITW

The combatants:
The Superficial says: Paris Hilton is good with names
Celebrity Hijinx says: Celling Paris
Defamer says: Paris Hilton has no idea what her video game is called, but loves it!
I Don't Like You In That Way says: Paris Hilton is still stupid
US Weekly Online says: Even Paris Hilton doesn't know the name of her new videogame
Glitterati Gossip says: Paris Hilton: the name game

Who said it best:
IDLYITW's headline gets the story behind the story, while Defamer gets to the heart of the matter:

The Paris Hilton brand is synonymous with skank quality